2.1 Campaign Execution • Lead planning and coordination of brand and sales campaigns. • Ensure campaigns are executed on time and reflect strategic and creative direction. • Liaise with internal teams and external agencies for campaign rollouts.2.2 Digital & Social Media Execution • Develop and manage the content calendar in line with campaign/brand objectives. • Coordinate Social Media channel execution with agencies. • Monitor performance and ensure timely publication across platforms. • Collaborate with agencies and relevant internal and external team members to implement and improve website SEO strategies. • Maintain website updates including product prices, homepage banners, new landing pages.2.3 Visual & Creative Direction • Collaborate with the CP – Photographer and creative team on new visuals and brand expressions. • Support campaign-based production needs (e.g., thematic shoots).3. Collaboration Map The MSC – Campaigns & SoMe works closely with the Assistant Manager (daily coordination), MarCom Director (strategic alignment), Campaigns & SoMe lead, Retail & CS, Creative Services, external vendors, and Corporate Communications to ensure seamless execution and brand consistency.4. Reporting Structure • Solid-Line Report: Assistant Manager – MarCom • Dotted-Line Collaboration: MarCom Director (for major activations, brand-sensitive initiatives, concept approvals, and leadership reporting)5. Key Performance Indicators (KPIs) - Timeliness of campaign launches and SoMe content delivery. - Accuracy and completeness of portal campaign inputs. - Quality of coordination with internal and external stakeholders. - Campaign engagement and reach metrics across SoMe channe