Social Media Specialist

• Create, edit, publish and share social media content, manage marketing campaigns, content ideation, and implementation schedules
• Ensures brand consistency in marketing and social media messages by working with various company department members.
• Collects customer data and analyses interactions and visits, plus uses this information to create comprehensive reports and improve future marketing strategies and campaigns
• Reports progress to senior marketing management
• Grows and expands company social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram
• Creates and distributes engaging written or graphic content in the form of e-newsletters, web page and blog content, or social media messages

• Strong familiarity with the business applications of social media platforms (Facebook, Twitter, YouTube, LinkedIn, etc.)
• Knowledge of project management and web design best practices
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns
• Strong written and verbal communication skills
• Strong leadership skills

Edarabia