CRM Coordinator / Executive
- الرياض
- دائم
- دوام كامل
As a CRM Executive, you will support the development and execution of our customer relationship strategies across dine-in and delivery concepts. You'll help drive customer retention, loyalty, and personalized experiences across multiple restaurant brands.Key Responsibilities
-Plan, build, and optimize CRM campaigns across channels (email, WhatsApp, SMS, etc.)
-Analyze customer data to define segments (including RFM & behavior-based targeting)
-Collaborate with marketing, content, and design teams to deliver cohesive campaigns
-Monitor KPIs such as open rates, conversion, CLTV, retention, ROI, and strike rate
-Support in the setup of customer journeys, loyalty triggers, and A/B tests
-Maintain and update CRM calendar, campaign templates, and reports
-Ensure data quality, compliance, and consistency across platforms-Ensure Arabic content quality and alignment with each brand's tone and identityRequirements
-Minimum 2 years of hands-on CRM experience, preferably in e-commerce or retail
-Solid understanding of segmentation, lifecycle marketing, and automation tools
-Comfortable working with CRM platforms (e.g., MoEngage, Braze, Salesforce, etc.)
-Strong analytical skills and confidence working with numbers and performance reports
-Excellent communication and coordination skills-Fluency in Arabic (written and spoken) – English is a plusBonus if you have:
- Experience in loyalty programs or retention initiatives
- Familiarity with HTML for email templates or working with data teams
- A keen interest in customer experience and personalization trends
- Experience in the F&B industry or QSR (quick service restaurants)