Senior Copywriter - Arabic

• Research brands and relevant industries and stay up-to-date with the latest digital trends

• Generate, edit, publish and share daily digital content pieces, including but not limited to social posts and video annotations, etc.

• Create fresh, new, and interesting ideas and convey them that effectively adopt the tone of the proposed brand/campaign

• Understand the brand character and deliver content that is adherent to its TOV

• Develop online social media campaign ideas for specific target audiences while succinctly communicating brand positioning and internal KPIs

• Align multiple brand strategies and messaging ideas within the copy

• Brainstorm fresh content ideas and collaborate with team members as necessary

• Constantly reinforce understanding of what motivates online consumer behavior and audience social media actions and desires

• Produce content within tight turnaround timelines

• Be a thought leader on emerging content trends across social platforms

• Strong grasp of social media space and online media jargon and technology

• Ability to work under pressure and meet deadlines in a fast-paced creative environment

• Ability to effectively and appropriately interact with co-workers at a variety of levels, across many disciplines

• Naturally well organized and unfazed when working towards deadlines

• Has the personality to develop thriving client relations and can lead creative presentations

• Strong conceptualization and smart thinking skills

• Energy, a sense of humor and an open & curious minds

• At least 4 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an exceptional idea.

• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off

• Bachelor’s Degree in the appropriate field of study

Publicis Groupe