Trade Marketing Manager (Middle East)
- جدة
- دائم
- دوام كامل
- Create a detailed plan for marketing activities throughout the year, aligned with business objectives.
- Plan marketing efforts to align with seasonal demand and consumer behaviours.
- Provide input into consumer research projects, spearhead consumer panel testing for new product developments and conduct mini focus groups to build consumer insights and provide feedback to Category, Sales and R&D.
- Through market visits and insight data, evaluate and monitor own execution and competitor performance to identify opportunities for growth and challenges to overcome.
- Create comprehensive toolkits for campaign execution across POS materials and other marketing assets.
- Develop toolkits specifically for new product launches, ensuring alignment with brand strategies.
- Plan activations and roadshows to promote the brand and engage with target audiences in person.
- Develop budgets for activations and align them with the overall marketing strategy.
- Be the ultimate brand guardian for the region: manage and oversee the production of any media and communication and localize where necessary, ensuring compliance with brand guidelines and strategy.
- Work closely with Sales Teams in reviewing and monitoring the A&P budgets and activities by market to ensure the right balance between brand building and volume drivers.
- Monitor and analyse the performance of trade activations to assess effectiveness.
- Report on the execution of marketing activities, including learnings and recommendations.
- Manage marketing agencies to ensure timely and high-quality execution.
- Coordinate with the sales team to ensure alignment on trade marketing activities and activations.
- Engage distributors to ensure the successful execution of trade marketing strategies and activations.
- Communicate with key customers alongside the Sales & Distributor teams to showcase our portfolio differentiation and present our marketing campaigns.
- A bachelor's degree in marketing, business administration or relevant field.
- Fluency in English and Arabic. French is a plus.
- A minimum of 5 years' experience in the fast-moving consumer goods industry within Sales and/or Trade Marketing.
- Experience in working with Distributors to manage brands
- Experience in managing multiple brands across diverse market landscapes.
- Campaign planning tools
- Audience segmentation methods
- POSM design tools
- Activation planning templates
- Events development & management
- Business Process Improvement Methodologies
- Cross-Functional Alignment
- Negotiation Skills
- Judgement & Decision Making
- Assertiveness
- Drive for Results
- Building Strategic Partnerships
- Presentation and Facilitation
- Business Acumen
- Modelling (Leading by Example)
- Monitoring & Measuring
- Able to travel up to 80 nights or more a year.