
PR & Events Specialist
- الرياض
- دائم
- دوام كامل
- Develop and execute PR strategies to increase brand awareness, visibility and reputation.
- Coordinate product review programs with media and content creators.
- Collaborate with internal teams to align PR messaging with product launches and campaigns.
- Build and nurture relationships with journalists, bloggers, and influencers in the gaming and technology sectors.
- Write press releases, media pitches, and spokesperson briefing materials.
- Respond to media inquiries and arrange interviews with company executives or product experts.
- Monitor media coverage and manager PR crises when necessary.
- Plan, organize, and execute events such as product launches, trade shows, gaming conventions, commercial events, employer brand activities and promotional events.
- Manage all logistics for gaming tournaments, influencer meetups and community events, including venue selection, vendor management, and on-site coordination.
- Develop engaging booth experiences, demos, and promotional activities.
- Oversee event budgets, timelines, and post-event reporting.
- Collaborate with the marketing team to create campaigns that integrate PR efforts with overall marketing strategies.
- Utilize events and media outreach to amplify campaign messaging and reach broader audiences.
- Identify and partner with gaming and lifestyle influencers, commercial KOLs, streamers, and esports personalities.
- Amplify user-generated content and community-driven initiatives.
- Represent the brand at industry events and networking opportunities.
- Track media coverage and event success, analyzing metrics such as impressions, engagement, and attendance.
- Prepare reports on PR activities, providing insights and recommendations for future initiatives.
- Serve as a brand ambassador at events, representing the companys values and mission to the public and stakeholders.
- Engage with attendees, answer questions, and promote products during events.
- B.A. in Communications, Public Relations, Marketing, or a related field.
- 3-5 years of experience in PR, event management, or marketing within the tech or gaming industry.
- Familiarity with AI-powered tools (such as ChatGPT, Notion AI, or PRophet) to support media outreach, streamline event planning, and enhance communication efficiency.
- Experience managing events from 50-person meetups to 10,000+ attendee expos.
- Experience with product launch campaigns is a plus.
- Existing relationships with esports teams, gaming and lifestyle influencers is a plus.
- Knowledge of computer hardware trends (modular PCs, haptic feedback, etc.)
- Knowledge of social media platforms and digital marketing strategies.
- Strong written and verbal communication skills.
- Proficiency in media relations and understanding of the gaming landscape.
- Excellent organizational and project management abilities.
- Creativity in developing engaging content and event formats.
- Willing to travel for events.