Digital Marketing Specialist

.LEZOF Co

Responsibilities:

Develop and execute digital marketing strategies tailored for automotive services and products.
Analyze market trends and target audience behavior to choose the appropriate channels per campaign.
Create and manage advertising campaigns on:
Google Ads (Search, Display, YouTube)
Meta Ads (Facebook & Instagram)
Snapchat Ads
Set and manage campaign budgets, track expenditures, and ensure high return on investment (ROI).
Integrate and monitor campaigns using tools like Google Analytics and Google Tag Manager.
Track key performance indicators such as:
Click-Through Rate (CTR)
Cost Per Acquisition (CPA)
Conversions
Prepare and deliver regular performance reports with recommendations for optimization.
Implement and manage remarketing and retargeting strategies to boost conversion rates.
Conduct A/B testing for ad creatives and landing pages, adjusting campaigns based on data insights.
Continuously optimize keywords, ad content, and visual designs.
Collaborate with the design and content teams to ensure engaging and cohesive campaign materials.
Coordinate with the sales department to align marketing initiatives with revenue goals.

Requirements:

Minimum of 4 years of experience in digital marketing.
Strong background in campaign planning, execution, and performance analysis.
Proven understanding of customer behavior in the automotive industry.
Proficient in using digital marketing tools and advertising platforms (e.g., Google Ads, Meta Ads).
Experience in launching and managing new marketing projects is a plus.

Bayt