Senior Executive - Media Planning

• Our senior executive will lead the development and implementation of media plans for clients, including analyzing market and consumer data, identifying target audiences, and selecting media channels.
• Is aware and understands the importance of setting key performance indicators and being an active member in achieving them.
• Collaborate with other members of the planning team and cross-functional teams to develop and execute effective media strategies.
• Manage day-to-day client relationships and communications.
• Mentor and guide junior planning team members.

• Ability to comprehend a client's requirements, pose appropriate inquiries, and devise a plan for utilizing media outlets in accordance with the client's goals.
• Strong analytical skills and ability to interpret data and market research.
• Good sense of commercial understanding, able to evaluate ROI drivers for both business partners and agency.
• Develop, assess and present to the client documents related to media strategies, media plans, and reports (campaign & competitive).
• Expertly developing and evaluating supplier proposals.
• Ability to set client's expectations on all projects.
• Work closely with the finance department to manage the ongoing financials on the account, generate periodical reconciliation and manage ad-hoc vendor issues.
• Foster relationships with the clients where the planner is respected for their media skills and ability to add value to the effectiveness of clients’ media investment.
• Ability to work on MS Office 365 software suite (Word, Excel, PowerPoint, Teams, etc.).
• In-depth knowledge and experience with various media planning and buying tools and platforms such as Z/X Plan, Statex, Global web Index(GWI), Euromonitor, World Advertising Research Center (WARC), Similar Web, etc.
• In-depth knowledge of various industry digital planning tools such as DV360, Google Ads, Meta Business Manager, Snap Chat Ads Manager, Twitter Ads Manager, TikTok Ads Manager.
• Knowledge of digital media and emerging technologies.
• Lead on media spend summaries and flowcharts to make sure they are updated and accurate.
• Direct team member with the input from strategy, implementation, data-driven insights and recommendations.
• Mastery of flawless media planning process and ability to design integrated solutions to clients.
• Strong relationship with media vendors, ability to negotiate extra deliverables for the client (rates, extensions, delivery deadlines etc.).
• Work with Buying Team: Provide them with an investment brief, collaborate in the development of implementation plan and liaise with them regarding any issues on on-going plans.
• Help the team as required, e.g. perform competitive analyses, answering direct information requests, evaluation of media options.
• Involved in helping develop and deliver competitive/plan rationale presentations.

• Bachelor's degree in marketing, advertising, or a related field.
• 2-5 years of experience in media planning or related role (online & offline).
• Proven ability to mentor and lead a team of planning executives.
• Strong organizational skills, team player, ability to multitask, and work under pressure.
• Digital Certifications across the major platforms, including Meta (FB & IG), Google, Snapchat, LinkedIn, Twitter, etc.

Publicis Groupe