Brand Management GM

جدة
دائم
دوام كامل

قبل 11 يوم

Abdul Latif Jameel comprises diversified businesses with deep roots in the Middle East, North Africa, and Turkey (MENAT region). Strong networks and long-established relationships make us a powerful partner, opening doors for those who want to do business in the region.Our businesses represent some of the world's leading brands, earning us their trust and building long-lasting and mutually beneficial relationships. Our commitment to anticipate and support our partners' needs has driven our success.From our modest beginnings 75 years ago as a small trading business and then a Toyota distributorship in Jeddah, Saudi Arabia, we have established an extensive operations infrastructure, built the largest vehicle distribution network in Saudi Arabia, and, along the way, we have accumulated comprehensive automotive expertise throughout the region.Applying our vast experience in the automotive sector, we've used our expertise and operations infrastructure to diversify into new sectors that contribute to the 'infrastructure of life' in the MENAT region.Financial Job DimensionsDegree of supervisionGeneral supervision over operational activities related to the CV & MPV model rangeLevel of AuthorityMedium Authority over daily marketing and branding operation, in-addition to shared authority with Demand and Supply team to achieve the product KPIsPurpose of the Job

Integrated management of Sport Utility Vehicles, ensuring achievement of volume, share and GP objectives. Custodian of Sport Utility Vehicle by consistently growing agreed brand attributes

Key Accountabilities: Description

Volume. Share. Gross Profit/ Gross Profit margin. Stock turn/ Stock Aging. Marketing ROI

Key Accountabilities: Performance IndicatorsAs per TMO annual plan. As per TMO annual plan.As per TMO annual plan. As per TMO annual plan. As per TMO annual planMajor Activities1. Achievement of “top-line” results by Brand: volume, share, gross profit, gross margin2. Leads all product / pricing / volume planning for future products less than 24 months from launch and current models (Product Strategy & Planning Dept leads for products more than 24 months from launch)3. Achievement of key Purchase Funnel, Brand Health, and Guest Loyalty metrics “Guest Advocate” to ensure Guest wants and needs are understood and reflected in all Marketing decisions and plans4. Marketing Strategy and Marketing Mix management (details covered under Key Activities below). Responsible for “cradle to grave” brand management of each Sport Utility Vehicle (CV)5. Leads monthly Tactical Marketing / Sales Planning process to create tactical marketing actions6. Provides product information required by Channels to support product training, product presentations and Point of Sale7. Briefs IMC and Agency on all required Communications activities (ATL, BTL, events, digital). Review all CV group communications before approval by Director8. Coordinating the performance management process with different departments to ensure consistency across the organization and advise the line manager on the performance rating distribution statistics9. Leads ALJ-wide Launch Coordination for new / updated models10. Develops and proposes annual Nenkei volume and share. Develops and proposes annual Budget volume, share and gross profit Develops and proposes annual Pricing strategy11. Develops Positioning and Strategy for each nameplate. Creates and executes annual Brand Plan by CV12. Collects data from numerous external and internal sources to identify and monitor competitor activity, consumer trends and CV group performance13. Develops Guest retention plans and promotions specific to CV14. Manage, mentor, and develop associates and ensure they are provided opportunities for development and that career paths and succession plans are charted out through a Succession/ Progression Development InterventionsJob Context

The job requires advanced knowledge of marketing principles and usage of common marketing tools

The job requires advanced knowledge of automobile industry. Basic mechanical understanding preferable

The job has direct impact over securing market share and GP objectives

The job holder has a direct impact over guest loyalty program

Framework, Boundaries & Decision Making Authority

The job requires adequate marketing knowledge, data analysis, problem solving techniques and insight generation

The job has is responsible in securing sales tools requirements across centers & showrooms

The job entails BTL marketing initiatives and the execution of lower funnel projects

Organizational / Functional Strategic Focus

The job holder has a crucial role in identifying and monitoring competitor activity, consumer trends and CV group performance

The job has a crucial supportive role to ensure custodian of CV by consistently growing agreed brand attributes.

The job holder has a crucial strategic role in terms of leading all product, pricing, volume planning for future products less than 24 months from launch and current models • The job holder has a crucial role in achieving “top-line” results by Brand: volume, share, gross profit, gross margin

The job holder has a strategic role in developing and monitoring the team while developing a succession plan within the department.

Minimum QualificationsBachelor's degree in marketingMinimum ExperienceAt least 3 year's experience in Automotive, or 5 years Marketing experience in another industryJob-Specific Skills

Critical thinking,

Project management

Communication skills and

Collaboration skills

LanguagesEnglish / ArabicSpecial Certifications / MembershipCompetenciesCollaboration (Mid Management)Problem Solving (Mid Management)Guest First (Mid Management)Innovation (Mid-Management)Adaptability (Mid Management)Development of Self & Others (Mid Management)Why Work for Us?With a truly international footprint and more than three quarters of a century of commercial success behind us, we are today, not only a leading employer across the Middle East, North Africa and Turkey (MENAT) region, but also offer exciting opportunities worldwide, from Chile to Japan, from the UK to Australia.Our values guide the way we work with our business partners, within our communities, and with each other.Through Respect, Innovation, a Pioneering Spirit, and Empowerment, we are proud of our culture which sees ideas blossom, people thrive and successes flourish.

Abdul Latif Jameel

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