Manager - Strategy & Insights

• Managing the strategy & insights on key assigned clients
• Consistently delivering inspiring and untapped insights to deliver breakthrough thiking
• Consistently driving improvement in the strategy product
• Consistently influencing improvement in the creative product
• Forging a trusting and reliable partnership with internal teams
• Forging a trusting and reliable partnership with client teams

• Actively uses and advocates the Publicis Groupe FUEL platform.
• Actively participates in every Groupe and Agency OPEN brief with inspiring springboards.
• Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently.
• Comes up with proactive briefs for clients based on qualified opportunities.
• Leads the client's Effectiveness awards entries and submissions, regionally and globally.
• Support creative teams on Creative awards for clients.
• Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations.
• Is persistent about improving the craft of the strategic thinking behind briefs.
• Attends trainings - internal and external - promptly.
• Drives the team to scour culture for new uses of tehcnology, data and design to weave innovative thinking into strategic work.
• Leads and creates focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard).
• Manages and builds primary and secondary research: 1) for clients, and 2) for the agency.
• Shows ability to synthesize qualitative and quantitative data from sources available, to provide strategic implications and creative inspiration.
• Participates in agency new business pitches and creates an impact through detailed and distinctive strategic thinking.

• Is knowledgeable about the client's category and business.
• Creates successful reviews of work and final delivery of assignments and tasks for clients and pitches.
• Creates client presentations that succinctly but effectively tell the story and appropriately positions the work for success.
• Creates category and competitive landscape assessments.
• Plans client workshops and actively participates.
• Creates monitoring of social, cultural and technological trends along with their impact on attitudes and behaviours.
• Creates team participation in client-conducted researches.
• Displays attention to detail when producing reports and updates to stakeholders.
• Creates consistent monitoring of every campaign's performance for clients - brand, business and media, and builds optimization plans for the next campaigns.
• Nourishes and safeguards client relationships, maintains contact, is proactive with knowledge-sharing and builds a strong rapport.

• Market Research: Designs and executes original methods of primary research producing actionable reports.
• Ideation: Sythesizes complex information into compelling stories and inspiring creative opportunities.
• Competitive Analysis: Drives analysis about (and hence, is aware of) threats and opportunities for clients. Shares with others.
• Presentation Development: Engages in presentations with clear narratives that are insightful and distinctive vs. typical strategists.
• Strategic proactivity: Keeps cross-functional teams focused on higher-level strategic goals of the brand, and keeps inspiring through proactive opportunities.
• Strategic partnership: Maintains an authentic trust with clients and agency teams, based on competence, reliability and value.

• Bachelors or Masters degree in marketing, research, data or business.
• 5-6 years of experience in a similar role within an agency.
• Fluent Arabic & English.
• Experience working on airlines, tourism & telco a plus.

Publicis Groupe